Page 137 - Schooley Mitchell Discovery Day
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Distinctive Value
Origins
▪ 14 Touch Points of value – throughout 36-month Service Agreement
▪ Chocolates, Promo for their business, Business book, Story about their
business, Story about their charity, etc.
▪ Client feels like they are receiving something from you every month for 36 months
▪ Reciprocity – Referrals and Renewals Discovery Day
